Posts Tagged ‘Sundance Channel’

Leighton Meester with Lazaro Hernandez and Jack McCollough

Before Jack McCollough and Lazaro Hernandez presented their Spring 2010 collection at Milk Studios in New York City, the designers of Proenza Schouler hosted a celebration of the new Sundance Channel series, “The Day Before.”

The event included an exclusive screening  of the documentary, which follows the creative team of Proenza Schouler during the final  hours before their runway show. Producer Loic Prigent had full access to the fashion house as they prepared for their Fall 2009 show, which was presented at New York Fashion Week in February. As the New York designers resolved last-minute model changes and fittings, the long-time friends talked about their love for designing clothes and becoming a brand.

McCollough and Hernandez met in 1999 while studying at Parsons School of Design. Their brand name originates from their mothers’ maiden names. Proenza Schouler expanded their company to design handbags and shoes about a year and a half ago, which led them to winning the 2009 CFDA Accessory Designer of the Year Award. The artists enjoy creating their handbags based on the mood of their collection, and using different materials in the process. The designers realize that there is a hierarchy for ordering fabrics for their collections with other designers, such as Calvin Klein, whose orders are usually made before theirs. They understand that a big label will have a larger order for fabrics and materials, and they are not as big as Calvin Klein. Not yet, said McCollough, smiling.

Check your cable listings for the series, “The Day Before,” on the Sundance Channel.

Looking to get you fashion fix on? Want to learn more about a designer’s journey from the workroom to the showroom? Full Frontal Fashion, a fashion initiative with the Sundance Channel, is a new website that provides a sophisticated view inside the exciting world of fashion.

The style destination site offers their readers exclusive interviews with contemporary designers, including CFDA Award Winners Anna Sui and  Alexander Wang, video features from Fashion Week, daily commentaries from fashion columnists, documentaries and photography from acclaimed photographer Patrick McMullan, including those from Bryant Park during the upcoming New York Fashion Week.

“Sundance Channel is excited about reinvigorating a dynamic fashion brand. Our plan is to elevate the way in which fashion is reported and give our passionate audience a front row seat to all the drama that epitomizes contemporary fashion,” said the Sundance Channel EVP and GM Sarah Barnett.

To celebrate the start of a new fashion season, the website will host a week-long series, The Day Before, which will air on the Sundance Channel, starting on Wednesday, September 8th. The new series will chronicle the final hours prior to the runway shows, featuring the work by some of the world’s leading designers, including Proenza Schouler, Fendi by Karl Lagerfeld and Jean Paul Gaultier. The world premiere will showcase the 40th Anniversary celebration of French designer Sonia Rykiel.

Visit Full Frontal Fashion today and check your local listings for The Day Before  at 10 p.m. on the Sundance Channel.