Kelly Cutrone with Stefanie Skinner and Andrew Mukamal

In the spirit of this month’s New York Fashion Week, Bravo’s new series, Kell on Earth, which follows the hectic days of  PR Queen Kelly Cutrone, debuted this week. As the owner of the People’s Revolution, Cutrone manages the drama behind the production of several fashion shows every season. The PR firm is responsible for every detail of the show, from the invitations to the seating chart for the guests to the lineup of the runway models.

To create press for their fashion clients, “Kell-O” and her crew, including her assistant Andrew, feature the clothes from the designers’ showroom on the pages of fashion magazines, so that everyone who sees them can say “I want to buy that!” said the PR maven.

Cutrone refers to her employees as ”kind of like a wacky family,” with different personalities and styles meshing together. Her dedicated staff hold a tremendous amount of respect for her strong work ethic.

Branding firms like People’s Revolution are essential for designers to get the press they need for their shows, and hopefully protect the business of fashion!  Cutrone is passionate about helping emerging designers, such as David Delfin, launch their careers in the fashion industry. Other designers who have benefited from her prowess, include The City’s Whitney Port who showed her Whitney Eve collection last year at New York Fashion Week.

Even though Cutrone sees herself as a powergirl, all of her hard work is for her daughter, Ava. She is something like the 1950′s housewife, who sees her child every day. The take-no-prisoners demeanor softens a bit when she speaks of her little girl. “I organize my life with Ava so that I can be with her,” she said. If she really thought about her busy life, she would become overwhelmed, she said, so she tells herself just to stay in the here and now. There is no handbook on how to do this, said Cutrone, about being a PR powerhouse while being a single mother for her daughter.