Macy’s is following in the footsteps of  Target and H&M with their launch of a diffusion line from fashion designer Rachel Roy, who designed a contemporary collection exclusively for the retailer. Rachel Rachel Roy for Macy’s consists of affordable pieces for young women, starting at $59. The designer’s signature of soft draping is beautifully done on jersey dresses, skirts, tops and jumpsuits. Other sportswear items, include cropped military jackets, faux fur vests, shorts, and skinny jeans. The cool looks are in lovely shades of pinks, purples and other brushstrokes of fresh colors for Fall. The collection also includes jewelry, handbags, studded belts and footwear, to style chic uptown fashionistas.

The first part of the collection is available now at stores and at Macy’s.com, with more looks to follow in September. Some of my favorite pieces are the chain tee, which has a sexy chain necklace attached, the brushstroke jacket, the long chunky cardigan in ivory and the cropped military jacket. I can’t wait for the rest of the collection to become available! Also, be sure to visit Roy’s pop-up store in SoHo on September 10th for the entire collection in a temporary location during New York Fashion Week. The store will be opened for 10 days or until all of the merchandise is sold out.