Cosmetics giant Procter & Gamble will be discontinuing their US distribution of Max Factor. During the early days of Hollywood, Max Factor was the original American makeup artist brand developed for the motion picture industry.

Apparently, the decision to halt stock in the US is due to declining sales, but the line will continue to be available overseas. So stock up on your cosmetics, ladies, my favorite is the extreme lash plumper mascara, before it disappears from the stores!