Loomstate for Target

Are you getting ready to celebrate Earth Day? To help you find affordable, organic clothing, designers Scott Mackinlay Hahn and Rogan Gregory have teamed up with Target to create an eco-friendly line for men and women. Available on April 19th at Target stores and Target, Loomstate for Target will be designed with materials that are 100% certified organic cotton.

The exclusive line, which includes T-shirts, skirts, tops, shorts and breezy dresses, does not sacrifice design for the sustainable fabrics that Gregory is known for. The signature Loomstate pelican logo is featured throughout the line, as is the shade of aqua, which symbolizes their devotion to use environmentally sensitive materials. The easy-to-wear collection ranges in price from $14.99 to $44.99, which is a fraction of the price tags seen on their high-end line!

This will be the second time that Gregory has brought his designs to Target. Last year the CFDA winner designed Rogan Gregory for the retailer’s GO International series, which was based on his other “green” line, Rogan. The successful collection was an edgier selection of organic clothing, such as denim skirts, tops, swimsuits. I bought a couple of pieces last spring, and I was pretty impressed that materials, such as organic silk, could look so lovely!


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