On the heels of their success with GO International collections, Target will launch a new type of fashion genius in 2009. Designer Collaborations, which will be an on-going program, will bring a series of established designers at affordable prices to the Target masses. The first designer who has been tapped by the retailer is Alexander McQueen, who will design a version of his McQ line, called McQ Alexander McQueen for Target. The collection should arrive in stores in March of 2009.
Designer Collaborations is a separate program from Target’s GO International, which focuses on young or emerging designers and, in the past, has featured names such as Proenza Schouler, Luella Bartley, Behnaz Sarafpour and Rogan. Target also stated that they have other Designer Collaborations in the works for 2009.
Hailing from across the pond and known as the bad boy from London’s East End, McQueen is the founder and the creative director of Alexander McQueen, the fashion house owned by the Gucci Group. The fashion innovator worked as the chief designer for the Givenchy couture label before launching his own collection, which has grown to include ready-to-wear fashion for women and men, accessories and fragrance.
McQueen, whose penchant is for pairing feminine fabrics with tough details , has chosen Leila Moss, the lead singer of the British band The Duke Spirit, for his muse to give the collection a rock ’n’ roll-punk vibe and hip accents, such as the studded belt . His collection will feature lightweight sweaters, skinny jeans, and signature pieces including, gray denim cropped studded jackets and men’s wear-inspired tuxedo blazers. I can’t wait until the images of his fab creation become available!